NBC brings over another European talent competition

NBC SEEKS AMERICA'S NEXT GREAT SONG WITH NEW LIVE PERFORMANCE TALENT
COMPETITION SERIES FROM REVEILLE BASED ON WILDLY POPULAR EUROPEAN
SINGING CONTEST SHOW THAT HELPED LAUNCH THE CAREERS OF CELINE DION,
ABBA AND OLIVIA NEWTON-JOHN

American Version of "Eurovision Song Contest" Will Feature Performers
from All 50 States and District of Columbia

BURBANK – February 10, 2006 -- NBC is looking for America's next great
song and performer by partnering with Reveille in a new live,
multimedia performance talent competition series based on the
legendary "Eurovision Song Contest" series that has been a monster hit
in Europe for 50 years and helped launch the careers of Celine Dion,
ABBA and Olivia Newton-John. The announcement was made by Kevin
Reilly, President, NBC Entertainment.

" 'Eurovision' is an upbeat and entertaining series that has
consistently proven its strong appeal across Europe," said Reilly.
"It's a winning formula and Reveille will adapt it to include a more
uniquely American flavor that will build to a dramatic crescendo in
the season finale."

" 'Eurovision' is the granddaddy of all talent shows and the Super
Bowl of singing," said Reveille CEO Ben Silverman, who will also serve
as executive producer. "I can't wait to tap into America's
multicultural heritage and see our regional flavor come to life. This
will be the first talent show to also tap into the new digital
landscape. With the multi-platform success of 'The Office' and 'The
Biggest Loser,' NBC is the perfect partner."

While more details on the American version of the series are currently
in development, the new version will employ a multimedia format,
combining both online and televised components. All 50 states and the
District of Columbia will be represented after each state completes an
online competition that will also feature a digital platform to help
site-users select each representative. The state-level winners will
then advance to the broadcast series to perform for the title.

The actual voting process will be left entirely to the viewers through
an array of similar multimedia and high-tech resources. The performer
of the winning original song will receive a recording contract and
will see their single produced and released by a major record label.
The competition will be open to amateurs and professionals --
individual performers, duos or groups.

Before "Pop Idol" and "American Idol," there was "Eurovision." For the
past 50 years, millions of Europeans have tuned into "Eurovision,"
making it one of the most loved and watched international live
entertainment shows in the world, attracting up to 100 million TV
viewers from across the globe every year.

The show has launched the careers of performers who have become
household names all over the world. ABBA won the contest on behalf of
Sweden in 1974 with a rousing performance of "Waterloo," while Celine
Dion won for Switzerland in 1988. Olivia Newton-John competed on
behalf of the United Kingdom in 1974, and in 1958, the now-forgotten
third-place Italian winner performed what would become the most widely
recorded "Eurovision" song of all time: "Volare." Silverman is the
American show's executive producer. Reveille, which will produce, is a
leading independent production and distribution company that acquired
the format for domestic production from the European Broadcasting
Union. Chris Grant, head of International Distribution for Reveille,
was instrumental in securing the rights to the format from the EBU.
Reveille also produces NBC's "The Office" and "The Biggest Loser."

Reveille is a leading independent production and distribution company
focused on exploiting worldwide intellectual property rights through
scripted and alternative television formats. Launched in March of 2002
by Silverman, former Head of International Packaging at the William
Morris Agency, the company leverages its unique relationships with the
world's top broadcasters and producers to acquire, produce and
distribute innovative entertainment programming across all television
genres, such as "The Office," "30 Days," "The Biggest Loser,"
"BlowOut" (Bravo), "Bound for Glory," "Nashville Star" (USA), "Date My
Mom" and "The Restaurant."

In addition, Reveille is also the world leader in creating integrated
marketing opportunities for leading advertisers while developing
alternative financing paradigms. The company maintains offices in both
Los Angeles and New York.

Taylor...